Phantasm Exhibition

I got the chance to get involved with Phantasm, an exhibition held at Colours May Vary that is themed around magic.

The subject matter of the show is interesting and could be interpreted in so many ways, and was fitting to the tone of voice within my work too.

This is a great opportunity, which presented a set of new challenges for me to get to grips with. For example: pricing work, packaging, promotional aspects, as well as creating work for a public-facing exhibition.

WHAT I CREATED
• A series of screenprints, from two designs

• A series of hand-stitched zines

• Business cards

PRICING

This was part was especially challenging. I've never priced work before, and there's no simple formula to get the right price. It was very easy for me to undercharge due to the lack of exposure I've had, and the lack of commercial work I've undertaken (and the big question of "would people actually buy it if it cost £_____?")

In the end, I took the following into consideration:
• Cost of materials (paper stock, printing charges, thread, print medium, packaging materials e.g. greyboard, cellophane...)
• Time taken to produce the outcomes (hand-pulled two colour screen prints, hand-stitched zines all cropped by myself, prep time, etc..)

• Longevity of the prints. Ben mentioned that screenprints should cost significantly more than, for example, riso or digital prints, because of their archival properties. Due to the quality of the inks and paper they can last forever.

PROMOTIONAL

I finally set up a professional email address, and created business cards which point people in the direction of this as well as my instagram.

The image I chose for the front of the cards ties in with all of the other products I've created for the exhibition so it's clear who created the work.