FEB is the children's imprint of visual publishing house Nobrow, established in 2013. Much like it's parent publisher, they wished to focus on exciting design and production but instead focusing on children's storytelling and non-fiction works.
'Whatever the project, whatever the medium, genre, or format, Flying Eye Books will take your children's eyes on a journey of wonder!'
Flying Eye titles include the Hildafolk series by Luke Pearson, and Shackleton's Journey by William Grill.
'Flying Eye's beautiful books for curious children', Creative Review
Eliza Williams, 2016 [link]
'In less than four years, Flying Eye has established itself as a publisher of immaculately illustrated, unusual kids' books, with one now being developed into a series by Netflix [Hilda series]. We talk to Sam Arthur about why business is booming in the world of children's titles.'
'In amongst classics...Flying Eye books stand out for a number of reasons, but mainly for their use of quirky but beautiful illustration and unusual characters, which include a little girl called Hilda and Professor Astro Cat.'
Hilda and the Stone Forest by Luke Pearson
'An imprint of Nobrow, the publisher of illustrated titles for adults, Flying Eye initially emerged for practical purposes. "We've always loved children's picture books and found the genre to be really inspiring," says Sam Arthur, co-founder of both Nobrow and Flying Eye. "We had created a few books under the Nobrow imprint such as the Hilda series, which were always intended to be for kids.'"
"However, publishing them under Nobrow meant that they were never looked at by the children's buyers and often ended up in the adult graphic novel sections of the stores. We set up Flying Eye Books as a direct way to answer this problem."
'Arthur's main desire with Flying Eye is to create children's books that people will cherish and keep. "We want to make books that children will want to hold onto and pass on to their own children in years to come"'
"We have books for 0-5 years and books for 6-11 years, and hopefully some of them are enjoyed by 11-99 years too"
'At a time when parents are often struggling to find books that will attract them away from the dreaded screens, Flying Eye titles stand out for their unusual style and approach.'
"The publishing industry has relied on tried and tested formulae to create new titles rather than pushing into new areas and ideas. It's much more exciting suddenly because we understand that our audience is open to something more unusual - though for me, unusual really just means different and fascinating."
"We are constantly looking for new projects and dreaming up new ideas"
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