What's going well?
• Zine - more immersive form of a 'business card', more of a finished, tactile product
• Being selective - knowing what you don't want
• Branding - how your work is represented
• Instagram is suitable for you - quick to upload, include process images, up-to-date
Areas for Improvement?
• Don't upload work if you don't want to
• Show process to online audience - timelapse, videos, interactive
• Physical, real connections are just as valuable - people reaching out for zine trades and swaps, print fairs, interest in person
Thoughts
Although I've created prototypes of printed materials and have examples of online presence, the crit threw up a few concerns for me.
I don't want to create work on current events to increase exposure, I don't want to utilise trending hashtags if they have nothing to do with the work. Although there are tricks you can use to increase page traffic, followers, and the like, if it's forced or an uncomfortable effort on my part it's not worth doing.
Are you real if you don't have 10K followers?
Do I go off grid?
I think that the idea that there are right and wrong ways of using these platforms is restrictive and stifles people from working and promoting themselves naturally.
Of course, if photos are badly lit and of poor quality, or pages on a site are confusing and hard to navigate, it goes without saying that that's a problem. People work in different ways, which means there will be different outcomes.
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