IT'S ART, KAREN
A few months ago when I applied to exhibit at Print Stuff, as a few of us were sharing a table we needed a name to represent all of us so the organisers could name us collectively on their site. The name began as something I came up with jokingly but I've really began to enjoy it and what it means.
A few months ago when I applied to exhibit at Print Stuff, as a few of us were sharing a table we needed a name to represent all of us so the organisers could name us collectively on their site. The name began as something I came up with jokingly but I've really began to enjoy it and what it means.
In the weeks running up to the print fair I created a temporary landing page for the group of participants in the form of a tumblr page. I also created a number of small promotional images and short clips to generate interest/acknowledgment of It's Art, Karen.
During the print fair people really seemed to engage with the name and kept asking what it meant and where it started. Stickers with the slogan on proved popular too. I think people liked the sarcastic/joking/tongue-in-cheek tone of it all.
At the end of the day I decided to set up an instagram for it. I may or may not continue to use this in future, however it has became a very tiny art platform that I could expand on if I want. Without meaning to I've created a mini-brand which is something I wouldn't usually set out to do. I think the general idea behind it is to support artists/peers/myself in a non-professionally professional way.
My own reasoning for it is that it's very diy, which I think transfers across from my own practice too. It doesn't take itself too seriously and is a sort of justification of what I'm doing and other people are doing. I don't want this to eclipse what I'm doing individually as a practitioner, but maybe just accompany or amplify it.
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