This module has prompted me to look at my work outside of studio practice and identify where it can exist, and how it can exist in the wider world. A big part of it for me has been redefining professionalism for myself - being selective with the platforms and mediums I use to promote myself and my practice, and making sure they are right for me. It is easy to get swept up in all of the social media outlets, deciding how to approach them, how to brand yourself, how to capture an audience, or use tools to increase viewership and engagement.
Although this is valuable to an extent, I’ve decided to go about this at my own pace.
With instagram, for example, I post what I see as relevant, I don’t capitalise on trending topics or events, and I don’t approach it from a solely business point of view. I have decided that I will use these things as an artist first and foremost, and then as my own ‘promoter’ second.
Documenting the module on my blog has shown the progress I have made in terms of becoming more comfortable with contacting, pitching, and proposing ideas to other people. From contacting local venues with a proposed exhibition, to applying for residency schemes, and even just getting in touch with professionals asking for advice and wanting to know about what resources and facilities are available to me.
Although this is valuable to an extent, I’ve decided to go about this at my own pace.
With instagram, for example, I post what I see as relevant, I don’t capitalise on trending topics or events, and I don’t approach it from a solely business point of view. I have decided that I will use these things as an artist first and foremost, and then as my own ‘promoter’ second.
Documenting the module on my blog has shown the progress I have made in terms of becoming more comfortable with contacting, pitching, and proposing ideas to other people. From contacting local venues with a proposed exhibition, to applying for residency schemes, and even just getting in touch with professionals asking for advice and wanting to know about what resources and facilities are available to me.
I feel that this year I’ve maintained a good level of productivity in terms of seeking out external opportunities, which is something I wish to continue with post-uni. Being able to select relevant opportunities, contacts, or organisations is very important to me. Not just going with something because it appears ‘professional’ or ‘commercially viable’, but something that will be worthwhile to me on both a personal and a creative level.
I’ve reached the conclusion that there is no correct way of branding and promoting yourself. Of course, people may argue the effectiveness of certain methods and mediums to showcase you and your work. However as long as it is authentic to myself and my artistic practice, and it doesn’t become forced, that works for me.
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